Class Schedule


Visual Logic Music Album - Project #6

A visual logic approach to a design project is similar to writing poetry or composing music. Your assignment is to create a Vinyl Record Album Package for the band and/or artist of your choice.
Project must include Album Cover front and back (with lyrics), a sleeve, and record label.

Use your Visual Logic Exercise and the following visual logic design examples to help steer you
in the right direction, but use your “inner eye” to guide you. All projects due on blog unless
otherwise directed.

Project Schedule

Project Brief Due                                                   Tuesday, November 24th
• Work in Class
   - Mood/Content Board
   - Word/Type List

Album Concept Roughs Due                                  Tuesday, December 1st
• Critique
• Work in Class

Album Tight Design Rough Due                              Thursday, December 3rd
• Critique
• Work in Class

Album Design Comp Due                                       Tuesday, December 8th
• Critique
• Work in Class

ATTENTION

This project has progressed along well, so as a class reward the due date and final presentation of the music album has been changed. We will now be using a mockup template to present your new design this time around. 

You will need to download it from the following url:



















Print out the three images separately on 11x17 paper using the the laserprinter, and have the three sheets posted on the crit wall no later than 9:00 am, Thursday, December 10th. 

Post the design, along with your project’s process, on your blog as well.
Strive to make this your strongest design of the semester.

Complete Album Design Due                                  Thursday, December 10th
• Critique
   - Digital Mockup using Template posted on Blog
   - Final Laser Prints hung on Crit Wall
 • Last Class

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Visual Logic Design Examples













































































Visual Logic Exercise - Project #5

“Emotion, subjective interpretation, and hand gestures are what humans can contribute and computer’s expert systems can not. Highly technological societies will likely put a premium on subjective human values. This suggests the possibility of a renewed appreciation and new applications of our earlier, intuitive, image-oriented, and generated design approaches. Design as a cultural activity, including aesthetic and personal expression, may be the essential source of values, emotions, and play that we all need in the digital domain.”       
                                – Katherine McCoy, Co-Director, Cranbrook Graduate Design Program

“I agree with the Bauhaus masters that form is the essential building block of design, although I do not subscribe to any absolute interpretation beyond direct sensation. From this sensation trickles emotion and language, and from language flows narrative and meaning, which then flood into identity, society, and the political, commercial, and the environmental world. But it all must start with form.”       
                                – Martin Venezky, …it is beautiful… then gone, Appetite Engineers 






Formal / Semantic Relationship Exercise


Select 16 of the 19 images posted below, and visually organize them on an 10x10 composition using a 2 inch modular grid. Use the grid to create structure and establish hierarchy. Size, crop, arrange, juxtapose and position them with some sense of VISUAL LOGIC, taking advantage of the formal relationships between the images to express a semantic message.
• Post the composition on your blog for the 9/17 class.
• Be sure to BRING your working design file to class.


















Constructivist Package Design - Project #4

Constructivism was a design movement prevalent in the 1920's in Russia. Two of its most celebrated proponents were Alexander Rodchenko and his wife Vavara Stepnova. The movement was based upon a socialist-based ideology which looked at design as a to construct a new culture and society for the benefit of the masses. Constructivism used advertising and medium to promote benefits of the new socialistic and eventual communist government positions and programs. As such, most designs created by Rodchenko were advertisements for government-owned and or sanctioned products and services.







































While most design projects centered around Constructism stress the formal qualilties of the movement – bold san-serif type, the prevalent use of red and black, photography and photomontage, arrows and graphic directionals, asymmetrical and dynamic symmetrical layouts, we will be more concerned with it's emphasis on message construction, compositional hierarchy and strong visual syntax.

This project will be a package design. Your first task is to choose a contemporary product — food, domestic, building, etc — which will benefit from a highly syntactic design message. Then design a package to house and promote the product from a Constructivist point-of-view.

Your package design must include the following content:
•  A dominant Image
•  A title.
•  A listing of product features.
•  An implied benefit.
•  A listing of contents.
•  A set of Instructions on using the product.

Project Schedule

Product Research/Determination Due                       Thursday, October 29th          Post on Blog
- Rodchenko Package Syntax Exercise
- Review in-store Research & select Product        
- Project Mood Board and Brief due by end of class

Package Concept Rough Due                                   Tuesday, November 3rd          Post on Blog
- Laser proof posted on crit wall
- Critique / Work in Class

3D Package Comp Due                                            Thursday, November 5th         Post on Blog
- Laser proof comp display in Class
- Critique / Work in Class

Final Package Due                                                   Tuesday, November 10th        Post on Blog
- 3D Package Projections
- Flat Layout
- Critique 





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