Constructivist Package Design - Project #4

Constructivism was a design movement prevalent in the 1920's in Russia. Two of its most celebrated proponents were Alexander Rodchenko and his wife Vavara Stepnova. The movement was based upon a socialist-based ideology which looked at design as a to construct a new culture and society for the benefit of the masses. Constructivism used advertising and medium to promote benefits of the new socialistic and eventual communist government positions and programs. As such, most designs created by Rodchenko were advertisements for government-owned and or sanctioned products and services.







































While most design projects centered around Constructism stress the formal qualilties of the movement – bold san-serif type, the prevalent use of red and black, photography and photomontage, arrows and graphic directionals, asymmetrical and dynamic symmetrical layouts, we will be more concerned with it's emphasis on message construction, compositional hierarchy and strong visual syntax.

This project will be a package design. Your first task is to choose a contemporary product — food, domestic, building, etc — which will benefit from a highly syntactic design message. Then design a package to house and promote the product from a Constructivist point-of-view.

Your package design must include the following content:
•  A dominant Image
•  A title.
•  A listing of product features.
•  An implied benefit.
•  A listing of contents.
•  A set of Instructions on using the product.

Project Schedule

Product Research/Determination Due                       Thursday, October 29th          Post on Blog
- Rodchenko Package Syntax Exercise
- Review in-store Research & select Product        
- Project Mood Board and Brief due by end of class

Package Concept Rough Due                                   Tuesday, November 3rd          Post on Blog
- Laser proof posted on crit wall
- Critique / Work in Class

3D Package Comp Due                                            Thursday, November 5th         Post on Blog
- Laser proof comp display in Class
- Critique / Work in Class

Final Package Due                                                   Tuesday, November 10th        Post on Blog
- 3D Package Projections
- Flat Layout
- Critique