SEMIOTICS OF THE OBJECT POSTER STYLE
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Object: Inherent Meaning
+
Word: Identity
Word: Identity
The object (image) holds an inherent meaning (object/functionality) within itself.
The word identifies the object.
Juxtaposition is also a form of association :
An image (object sign)) holds an inherent meaning, its own identifier, but also a subjective / associative meaning.
A word likewise, holds inherent meaning as well as subject / associative meaning.
When juxtaposed next to one another, images and words can transfer their associative meanings to each other,creating a third meaning that transcends the original inherent and associative meanings.
This concept can be expressed as an equation:
This concept can be expressed as an equation:
Image: Word: Juxtaposition
Inherent Meaning Inherent Meaning
Signified Meaning
________________ + ________________ = Informed Associative
Meaning
Subjective/ Subjective/
We will explore this powerful visual communication principle throughout the semester.
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PROJECT INTRODUCTION
The object poster, as exemplified by the Priester matches poster designed by Lucien Bernhard, is the beginning of the modern graphic designer's exploration of the relationship between word and image.
PROJECT DESCRIPTION
To begin this design project, choose an object you have familiarity with.
Render it in simple colored shapes without outlines, visually reduced and edited down to its visual essence as an object. Do not interpret and/or express yourself through the object,
but visually represent the object as it is.
but visually represent the object as it is.
Juxtapose the image with a word –
– Version 1 with a word which identifies the image.
– Version 2 with a word which signifies the image and changes the nuance,
meaning and/or interpretation of the image.
meaning and/or interpretation of the image.
Choose a typeface that is legible and easy to read so that it communicates as text, but alsoappropriately signifies the word's relationship with the image. Juxtapose the word with
the image in a straightforward way, position it level, placed close to and/or if appropriate touching the image so they unify as a singular composition. Choose a color for the background of the design, that provides an appropriate context and objectively conveys the inherent and implied meaning of the word and the object.
the image in a straightforward way, position it level, placed close to and/or if appropriate touching the image so they unify as a singular composition. Choose a color for the background of the design, that provides an appropriate context and objectively conveys the inherent and implied meaning of the word and the object.
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PROJECT SCHEDULE
Phase I:
TH – Sep 3 Object Poster Project Launch
T – Sep 8 Object Poster Roughs Due
TH – Sep 10 Object Poster Comps Due
T – Sep 14 Final Posters - 1 & 2 are Due
